Meet the London Brand Creating a New Era of Luxury Underwear
In an effort to transform a tired and outdated industry, new British underwear brand Randies is setting out to design and create a range of boxers made with men’s bodies and men’s day-to-day comfort in mind. The London-based company is challenging the status quo with its collection of high performance underwear, making it easier than ever before for the modern man to find solutions that are smart yet comfortable and made to last.
Each cutting edge design is made from the innovative MicroModal fabric; a man-made material crafted from sustainably grown and responsibly sourced Austrian Birchwood. CO2-neutral and 100% biodegradable, it offers powerful wicking capabilities, natural antibacterial properties, and inherent elasticity. These credentials mean Randies ethical underwear is not only helping to create a greener environment, but also feels good against the skin.
The new Randies collection is the result of a husband and wife team’s extensive, long term research into premium men’s underwear. After analysing countless luxury brands, Randies has developed its own ‘magic formula’ for designing and manufacturing the best underwear in the world.
The pioneering blueprint incorporates just a single piece of fabric into the design meaning there are no seams at the back or side of the garment, which together with the bespoke no-roll waistband can help to significantly increase daily comfort for the wearer. Randies underwear also features a groundbreaking horizontal rather than vertical fly, for increased ease and simplicity.
For many Randies customers, however, the highlight of the underwear is the original TackleBag™; a revolutionary built-in system that’s designed to support, sculpt, and cool all at the same time. Swaddling, holding and keeping valuables safe and secure, the system maximises coolness by preventing sticking and rubbing, and reduces the need to continually adjust.
Ricky Knight, who co-founded Randies with wife Georgie said, “We’re often asked why we decided to launch Randies, and our answer is simple: we believe that men need – and deserve – something better. Not only did we want to create something functional yet simple, without all the silly branding, we also wanted to dispel the myth that luxury underwear has to be costly.”
The idea for Randies was born from Ricky’s own frustrations in trying to find underwear that not only looked good, but also felt comfortable, was long lasting, and was made using sustainable processes.
The precision engineered underwear is currently available in two styles; a long leg boxer brief, and a short leg boxer trunk. Both styles come in S, M, L, and XL sizes, with each firmly rooted in superior design and master craftsmanship.
To find out more about Randies, visit https://www.randies.com/