Men’s skincare brand Valuxxo is known for its scientifically proven range of products made from luxurious and natural ingredients. What many don’t realise, however, is that the brand is also playing a significant role in helping to reinforce a sense of self at a time when outside forces are making many people begin to question their identities and lose sight of who they really are.
The global health crisis has been noted as having a major impact on both identity and self-hood, with lockdown threatening people’s self-concept. Many have been forced to adopt new social roles, resulting in a feeling of inauthenticity, and as the world starts to return to normal, there is an emerging disconnect between the pre-pandemic and post-pandemic self. This has been exacerbated by the challenging period encompassing many households today.
The Valuxxo brand doesn’t just stand for self-care and self-love, but for self-identity, too. It’s a message of hope that’s been helping men stay true to themselves and be who they really are, even during difficult times.
Valentino La Ciura, Valuxxo Founder, says, “During times of crisis, it’s very easy to forget what makes us ‘us’, and many of us have lost sight of our true identity over the past few years. Valuxxo is a brand that’s rooted in self-respect and self-love, encouraging us all to pause, take a moment to reflect on who we truly are underneath it all, and be proud of our genuine self.”
While reinforcing a sense of self in others may seem like a task of epic proportions, there is, perhaps, no better brand to take on the challenge.
Valuxxo itself was born from a long journey of discovery for Valentino; the result of many years spent learning to be comfortable with his own passions, beliefs, style, and sexuality. Having spent his childhood being the boy he ‘should’ have been, in adulthood Valentino finally found the freedom to express his own authentic self to the world, proud of his own unique nature.
Valentino drove this newfound confidence into developing the Valuxxo brand, and creating quality skincare products that allowed him to give himself the care and love he really deserved. The Valuxxo range of cleansing waters, eye creams, face creams, and firming serums are made with natural ingredients, reflecting the pure, authentic, genuine story behind the brand.