New Children’s Clothing Line Helps Parents Access Slow, Sustainable Fashion

A new family-run business is making it easier than ever before for parents to access sustainable, ethical, and affordable clothing for their little ones. Little Willow, a UK-based company committed to combining on-trend designs with environmental responsibility through vintage-inspired garments, has just launched its first collection featuring fully-lined, organic clothing for children.

The inaugural collection features a selection of hand-painted and digital-printed dresses, rompers, and pinafores made from organic cotton and linen. All designs are 100% unique to Little Willow, and every item meets the strict criteria set out by the Global Organic Textile Standard (GOTS), the leading international body for organic textile processing. GOTS certification also ensures social and environmental criteria are adhered to throughout the supply chain, from criteria such as slave-free labour and living wages paid, to waste water treatment and plastic free packaging.

Designed for both special occasions and everyday wear, each Little Willow garment has been created with durability in mind–with fully lined clothes made from high thread count fabric–challenging the growing worldwide issue of fast fashion. With reports that more than 150,000,000,000 new items of clothing are manufactured each and every year, Little Willow is tackling the throwaway culture through its innovative and timeless designs that oppose the destructive ‘one season’ mentality. By embracing slow fashion – fashion that’s intended to last – the founders of Little Willow believe that every parent can play a major role in reducing carbon, water, and waste footprints in the UK.

“As mum to two very active boys, I’ve seen firsthand how most kids clothes are unable to withstand the daily pressures of rolls around the floor and jumps through the mud, but finding more durable clothing that also met my own preferences for ethical manufacturing wasn’t easy, especially on a budget,” says Little Willow Founder Charlotte Hawkins, who has been passionate about sustainable living and environmental responsibility since her teenage years.

“Our aim with Little Willow is to show parents and carers that sustainable, ethical, and slow fashion doesn’t have to break the bank, and that’s why one of the strongest pillars of our organisation is our fair price policy” continues Hawkins. “This policy ensures that our children’s clothes remain affordable and accessible regardless of budget. Our items are priced at between 20% and 30% less than industry standard retail prices based on our manufacturing costs. We cut no corners on our quality and ethical standards, but also want to make sure conscientious clothing remains possible for all families.”

To further support these aims, Little Willow has introduced a legacy policy which enables customers to return used garments purchased from the brand in exchange for a 20% gift card that can be applied to a future purchase. Clothing returned in excellent condition is re-sold at half price as an exclusive Little Willow legacy item, giving parents a unique opportunity to grab an even bigger bargain. Items that cannot be resold are donated to the MountainChild charity.

Little Willow also supports MountainChild with ongoing financial aid. For every item sold, Little Willow donates £1 to help the charity’s work with children in the remote villages of the Nepalese Himalayas to improve health, boost education, and protect the natural environment.

To find out more about Little Willow Clothing, visit littlewillowclothing.co.uk