New online platform seeks to save Wolverhampton’s high streets

New online platform seeks to save Wolverhampton’s high streets

A brand-new online shopping platform is seeking to save the region’s high streets with a shop local approach set to rival global retail giants such as Amazon.

Following restrictions on non-essential retail due to Covid-19 and rising business rates, Swoope Local creator and former tech consultant for companies such as Groupon, Living social and Morgan & Stanley. Lee Nazari is urging shoppers to show support for their high streets by ordering through, which connects customers with independent  retailers and restaurants in their area.

Featuring both click and collect and express delivery on a wide range of locally available products, Swoope Local has been designed to level the playing field for small independent outlets that struggle to compete against large online shopping sites such as eBay and Amazon.

The new platform allows local businesses to showcase their products along with any special offers to attract shoppers in their area that would normally order online, in an attempt to boost the local economy and save jobs.

With the overall high street footfall decreasing to below 70 per cent of its level during the same period last year across the UK and the appetite for online shopping from large multinational organisations growing, many smaller retailers are struggling to stay afloat with thousands of job losses anticipated before the end of 2020.

With an initial focus on retailers and shoppers in Wolverhampton, the hometown of Swoope Local creator Lee Nazari, the platform allows users to search from an array of items from fashion and beauty to gifts and homewares and provides delivery and click and collect features for businesses that previously were unable to provide these services.

The website also champions independent restaurants with the platform allowing diners the opportunity to place their order through the app for table service as the Coronavirus continues to have a detrimental impact on the hospitality sector.

Special offers and promotions are also available to browse on Swoope Local to attract those living in the area to use their favourite dining spots while staying Covid safe.

Creator and CEO Lee Nazari said, “With the platform now live, we are asking shoppers and retailers to join us as we fight back against large online retailers who have played a part in the downturn on our high streets.

Many retailers are struggling to keep up with increasing rents, staff salaries and restrictions put in place due to the Coronavirus, so we want as many retailers and shoppers to join Swoope Local to change the fortunes of these vital community hubs and show support to retailers by buying local.”

To find out more about Swoope Local or to enquire about a business listing, visit