New research carried out by Wedinspire has revealed that traditional church ceremonies are increasingly being shunned by couples planning a destination wedding in favour of a beautiful villa setting.
Wedinspire surveyed more than 500 couples currently planning a destination wedding to uncover current trends in the sector. One of the key findings to emerge from this year’s survey was the fact that more than 80% of couples admitted that they do not wish to say ‘I Do’ in a religious institution such as a church, with most preferring to hold their ceremony in a beautiful villa instead.
Wedinspire research confirmed that the most popular locations for couples wanting to tie the knot are sunshine destinations such as the Greek islands of Mykonos and Santorini, and the scenic Italian region of Tuscany.
Another key finding to emerge from the survey data is a shift in wedding season. While the summer months of June, July and August have always been known as peak wedding season, 2023’s most in demand month seems set to be September, just after the summer rush.
Wedinspire co-founder Charlotte Ingham said, “Our survey results gave us some very interesting insights into how trends are changing across the wedding industry. With more than 8 in 10 couples opting not to have a traditional religious setting, wedding villas are firmly on trend. We think that’s perhaps why we have seen a shift in peak season too, with the majority of couples setting their sights on September. Tourist numbers in popular locations such as Greece and Italy are starting to fall from the highs of July and August so it’s a little quieter, but the weather is still warm and sunny, creating the perfect backdrop for a big day overseas.”
Wedinspire is an online platform which connects couples with exceptional wedding venues around the world. Based in the UK, the company has an exclusive portfolio of romantic venues, including intimate retreats and relaxing beach destinations. It aims to make like easy for those in search of the perfect place to exchange their vows by featuring venues and concepts that couples may not have even considered.