An innovative new platform is set to shake up the secondary ticketing market with its unique approach that puts venues and promoters in direct control of their resale marketplace. Recognising the growing frustration with ticket touts from both event holders and fans, Neon was created to shut the door on fraud and ensure extra revenues benefit artists and organisers, and it’s set to have a revolutionary affect.
The launch of the exciting platform comes as international, high profile artists, such as Adele and Ed Sheeran, have taken up the fight against people bulk buying tickets to resell at inflated prices. With thousands of tickets finding their way onto the resale market for events across the UK every year, Neon is providing a way for genuine sellers and eager buyers to operate safely in partnership with venues and promoters. Working with leading venues around the country since early 2017 and now opening their public beta, Neon guarantees that fake tickets aren’t a risk with its different approach. Putting the power back in the hands of venues and fans, Neon aims to offer a unique alternative to give customers the freedom they want and combat profiteering.
Neon CEO and Founder Dan Eastmond, who has run a number of entertainment venues including The Jazz Cafe, Number10 and The Firestation, said, “Whether it’s a theatre show or a high profile gig, the entertainment industry has become plagued by ticket touts. It’s not just stopping many fans from getting their hands on tickets, it’s diverting much needed additional revenue from promoters, venues, and artists too. The interest venues have shown in Neon only cements how needed the platform is to the culture sector.”
By using Neon, venues and promoters can set rules as to how tickets can be sold, collect the new customer details they would otherwise not see, and even set a revenue share when a ticket is resold. The method has been developed with venues in mind, an approach that has earnt it the prestigious backing of the Arts Council and Nesta. Managing secondary selling through the Neon platform means venues can easily offer an alternative to the “wild west” of secondary sites, without needing to invest in costly systems that need to be integrated into current box office software.
Dan added, “Being associated with ticket touting or fraudulent selling can have an impact on the reputation of a venue, Neon gives them an opportunity to take control, and allow the secondary market to thrive in a fair, safe environment.”
To find out more visit neon.live