ONE OF THE WORLD’S FIRST DEDICATED STREETWEAR WATCH BRANDS, 3-NYC LAUNCHES TO CHALLENGE THE STATUS QUO

Streetwear fashion fans tired of a lack of innovation when it comes to timepieces can now shop an edgy new collection as one of the first dedicated streetwear watch brands in the world launches.

Inspired by the creative, cultural sidewalks of New York City, 3-NYC fuses edgy downtown cool with uptown polish in a diverse range of stylish, affordable watches made for big city living. Staying true to the surf and skate roots of streetwear culture, each design melds urban cool with casual styling.

Each minimalist timepiece in the statement-making 3-NYC collection has been crafted from the highest quality components and finest materials – giving them the edge in both modern aesthetics and reliability.

Practical features are matched with premium design details, such as Quartz movements, stainless steel buckles, zinc alloy casing, nylon and genuine leather straps and water resistance to 3 ATM.

“The streetwear industry has come so far in the fashion world but streetwear watches have almost been left behind,” says 3-NYC founder, Rahul Reddy. “When you think of streetwear, you think of brands like Supreme, Off white and Bape but there isn’t any one name synonymous with watches for those who love streetwear fashion. 3-NYC is a fresh, exciting solution which brings streetwear-style watches influenced by the culture of New York’s streetwear scene.”

The 3-NYC collection of 12 timepieces for men and women includes Refined I, II, III and IV, a modern, minimalist watch with a monochromatic face, Japanese Quartz movement and sleek zinc alloy case in a choice of four straps ranging from camo and classic black to paisley and striped.

The Classic, with a stainless steel or leather strap and thin or chunky band features a minimal black or white dial, rose gold or silver hardwear and Japanese Quartz movement.

Each design offers a fresh new take on an everyday timepiece, with sleek gift box and free worldwide shipping.

Browse the full collection at https://3-nyc.com