Personalised Gift Retailer Records Record-Breaking Year

Despite the economic uncertainty that has loomed over much of the country for the past 12 months, one UK retailer is enjoying an almost unprecedented levels of success. GiftPup, an online retailer offering unique, personalised gifts that can’t be found in high street stores, has enjoyed its ‘biggest year yet’, with a huge number of new product launches and turnover growth.

The Nottinghamshire firm has introduced nearly 2500 new products to its existing line, all of which can be customised to create a unique, personalised product or gift. The extensive and diverse product range includes wedding presents, engagement gifts, gifts for kids, birthday presents and pet products. All items can be customised with names, dates, personal messages and even photographs, depending on the product.

The new product lines, combined with the organisation’s continued dedication to superior customer service, quality design and manufacturing, and fast turnaround times, have contributed to a 35% rise in annual turnover.

James Taylor, Ecommerce Manager for GiftPup says, “We’re delighted to have increased our product selection this year, and we are constantly on the lookout for new and exciting products that we can introduce to our loyal customer base. We believe that it is this drive to achieve more — to launch the ‘next best thing’ — alongside our quality offerings and excellent customer service, that has ultimately helped us to achieve amazing results.”

The newest additions include a selection of seasonal decorations and gifts, with personalised Christmas presents and tree ornaments already proving to be festive bestsellers. The retailer has also expanded its pet range significantly throughout 2019, and recently introduced a brand new rustic-inspired line of matching products including wooden pet beds, feeding stations, and toy boxes.

The GiftPup team believes that its high level success this year has been partially driven by changing customer behaviours. With an increasing number of shoppers looking for something different, and searching for out-of-the-box ideas for the festive season especially, GiftPup’s unique personalisation service ticks all the boxes.

To find out more about GiftPup, visit: www.GiftPup.com