Pure Elite Gearing Up For Pro/Am Fitness Model World Championships Next weekend

A brand new female Overall Pro World Champion fitness model will be crowned next weekend as almost three hundred competitors prepare to do battle for the ultimate industry accolade in the Pure Elite Pro/Am World Championships.

As the largest fitness model federation in Europe and the fastest growing globally, the competition is fierce across a total of 28 amateur categories and 10 pro categories.

While the current male Overall Pro World Champion fitness model, Jakub Brtko from Slovakia will defend the title he won onstage at London’s O2 last year, the reigning female world champion Lauren Kenealy has announced that she will not attempt to retain her trophy. If he is successful, Brtko will become the first competitor to ever win the World Championships three times in a row.

With a total of 290 competitors from 26 countries lined up to take part, this year’s event is set to be one of the most hotly contested World Championships ever.

Stewart Armstrong CEO of Pure Elite said, “This is the first time in history that our female world champion has not defended her title. It comes as we prepare for what is shaping up to be the biggest World Championships we’ve held – we’ve got a great mix of really exciting newcomers and some established names competing. The standard overall amongst our athletes is exceptional and it will be interesting to see if Jakub can make history by holding the World Championship for three consecutive years.”

This year’s categories are more demanding than ever with junior bikini, bikini short, bikini tall, bikini over 35 and over 45, fitness model short, fitness model tall, fitness model over 35 and over 45, figure, mums that lift, transformation, tattooed muscle and international model for females.

Men will compete for beach body, junior fitness model, fitness model under 75kg, fitness model over 75kg, muscle model, tattooed muscle, transformation and international model categories.

Armstrong added, “The transformation category this year is especially inspiring. This category isn’t just for those who have lost weight and have transformed their physique. This year’s models include those who have lost limbs, survived cancer, survived bulimia and overcome various injuries and illnesses.”

Those coming out on top in the categories will receive a springboard into a fully fledged career as a professional fitness model with professional photoshoots, sponsorship and a range of other benefits.

The Pure Elite Pro Am World Championships take place on 28 October 2017 at the Winter Gardens, Margate, Kent.

To find out more visit http://www.pure-elite.com.