APackaging Group (APG), a manufacturer of cosmetics packaging based in the US, is offering eco-friendly packaging tips for beauty brands. Sustainable packaging is in demand as never before, and with almost 20 years of experience APG has plenty of expertise to share.
APackaging Group says: “Millions of packages are shipped across the world every day, adding up to billions each year; the convenience of having one’s purchases delivered to their doorsteps is undeniable – but so is the packaging industry’s role in creating a staggering amount of waste. This is something an increasing number of people will not turn a blind eye on.
“At APG, we work hard to constantly find ways to make our products more sustainable. It helps the planet, as well as pleasing environmentally conscious customers – many of whom are even willing to pay more for eco-friendly packaging.”
When it comes to sustainability, the first key word is ‘reduce’. Far too often customers receive large parcels that contain small items which could have been shipped out in a much smaller packaging. All the padding that goes inside a box to protect a smaller product, such as bubble wrap and packing foam, adds to the waste. Packaging designed specifically for the product it contains will significantly reduce waste, and make the parcel smaller and easier to handle, without compromising the integrity of the product inside.
‘Reuse’ is another key word. Packaging with a smart design can be reused in a variety of ways, meaning that the packaging’s life does not need to end upon delivery. From cardboard bags which can be repurposed into clothes hangers by folding them as instructed, to packaging which can be turned into organisers with a few simple moves, creativity knows no bounds.
If reusing is not feasible, then the packaging should be recyclable whenever possible. Glass, metal, cardboard, and paper are the easiest materials to recycle; plastics can too be recycled, but not all of them, and that is something to be aware of when choosing packaging materials.
Experts at APG can advise on every aspect of incorporating sustainable elements in packaging design, for a final product that is easy on the planet as well as pleasing to the eye.
For more information visit www.apackaginggroup.com