The search is on for beauty contest that values inner beauty and community contributions over looks amongst young contestants

The world’s very first ‘Inner Beauty Pageant’ is on the lookout for female representatives ready to showcase their personalities and winning attributes to the world.

Britain’s Junior Miss Pageant is a revolutionary competition that encourages those who take part to place more importance on what’s on the inside than any physical attributes and pride themselves on their ability to ‘create outstanding women’.

They are now asking girls aged between 13-16 from all areas of England, Scotland and Wales to put themselves forward if they want to take part in the pageant, which endeavors to build confidence and boost self-esteem.

As well as increasing the girl’s self-belief, the pageant also encourages the girls who take part to become better-rounded individuals by getting involved in charity projects and assisting in their local communities.

Chosen Regional Representatives will receive a sash and crown, a personalised Facebook page and will be supported by the organisers to raise money for charity and do work to support their local communities.

Winners will also represent their area at the Britain’s Junior Miss Finals on Saturday 28th July 2018, where they will take part in a Professional Catwalk Fashion Show and Awards Ceremony.

The current Britain’s Junior Miss is 16 year old Elli Westwood, who won the title at this year’s Final in Bolton on Sunday 16th April. During the run-up to the pageant, Elli worked tirelessly as a fundraiser, raising over £10,000 for various charities including the pageant’s chosen children’s charity Variety, whom they have donated over £290,000 over the last six years.

Inspirational Elli was also very involved with the Homeless Community in Preston, raising money and awareness as well as campaigning for donations of hygiene and clothing items. After suffering horrific bullying at school, Elli is hoping to reach out to others going through something similar and a series of talks within schools are currently being arranged.

Her contributions have reaped some massive rewards including becoming the prom face of Just Boutique, a prom and evening wear company and modelling for Terani and Angel Forever. She will also be completing a skydive in aid of Variety in December.

Elli Westwood said: “Taking part in Junior Miss Preston changed my life. I had a really tough time in school with bullying, but being part of Junior Miss helped me increase my confidence and find real and supportive friends from all over the Country. They are like sisters now.”

“It has allowed me to get involved with so many worthy causes and charity projects, which is what I love. As well as raising money for Variety I have been able to help homeless projects in Preston like The Foxton Centre, Tribal Project and Recycling Lives. Things that I’m really passionate about.”

“I would urge every 13-16 year old out there to at least see what Britain’s Junior Miss is really about. It quite literally is the best thing I’ve ever done and I’ve had opportunities that I never imagined possible.”

Conventional beauty pageants are infamous for being highly-competitive and looks focused, with contestants placing enormous pressure on themselves and others to look a certain way. Britain’s Junior Miss attempts to break down those negative stereotypes by ensuring that none of their judging criteria includes anything to do with looks, size, body shapes or outfits and instead marks contestants based on their contributions to their communities and chosen charities.

Sadly the pageant lost their former Junior Miss South Lakes and Junior Miss North West winner recently. Skye Mitchell, a young firefighter, was another outstanding role model whose contributions included her work as a STEM Ambassador, encouraging girls into Science, Technology, Engineering and Maths, and her anti-bullying campaign “Labelled”.

She was also due to donate her hair to the Little Princess Organisation to make wigs for children with cancer before she tragically died in a car accident.

Britain’s Junior Miss has set up a scholarship in her honour called “The Skye Mitchell Scholarship Fund” and the winner of Britain’s Junior Miss 2018 will win a £1000 Scholarship fund to help towards their further education or betterment of self.

Anyone interested in taking part in Britain’s Junior Miss Pageant 2018 can enter online at: http://juniormiss.co.uk/enter-now/