SMS MARKETING A SMART CHOICE FOR SMEs AHEAD OF SEASONAL SALES

With Christmas just around the corner, and major sales events like Black Friday and Cyber Monday close at hand, the importance of effective marketing strategies can’t be overstated, says the team at SMS Expert.  With new methods of reaching any given audience springing up all the time, many companies find it difficult to decide which tactics will work best for them – but when it comes to fast, results-oriented marketing, SMS (text-based) strategies have many great benefits.

Competition for customers is high during the seasonal sales period, which makes developing relationships with the target market all the more vital. SMS marketing is fantastic for just this purpose, providing plenty of additional value and allowing for a more personal and customised experience, whether a giant retailer or a small local venue.

Texts are still considered to be fundamentally ‘human led’, and as more and more customers ensure they’re never far from their phone, it’s the perfect way to get any given message to them quickly and easily,” says Steve Proctor, SMS Expert director. “Even more value can be gleaned by personalising text messages to an individual’s buying habits.”

In addition, engagement is an ongoing process with SMS marketing, making it ideal for opening up an ongoing dialogue whilst potential festive customers make decisions about what and where they’ll be purchasing. With the right regularity and content, this can help bolster existing marketing efforts so that when it comes time to buy, they’re more likely to choose the company which is already regularly communicating with them.

These benefits are open to companies of all sizes, giving brands a chance to stand out from the crowd and encouraging sales during a busy but often chaotic time of intense seasonal sales. With many years’ experience helping businesses develop seasonal SMS campaigns which produce real results, whatever the goal, SMS Expert can help make it happen.

Find out more about the company at the official website https://www.sms.expert/