The Number of Men Seeking Cosmetic Treatments in London Surges 69%

The Number of Men Seeking Cosmetic Treatments in London Surges 69%

A top London aesthetics clinic has reported a 69% increase in men undergoing cosmetic procedures over the last 12 months.

Wimbledon-based NewLife Aesthetics has been inundated with new male clients, with a staggering 69% increase in appointments between 2023 and 2024. The most in-demand treatments are those targeting ageing skin, hair removal, tiredness, hair loss, grooming, double chin reduction and energy levels.

This trend highlights a growing comfort level among men in prioritising their appearance and overall well-being through non-surgical aesthetic treatments. Since men are less likely to use make up to cover up blemishes and dark circles they are treating the source of the problem.

“We’re witnessing a significant shift in attitudes towards men’s self-care,” says Mo Ashraf, Managing Director of NewLife Aesthetics. “Men are increasingly open to exploring aesthetic procedures that can enhance their appearance and boost their confidence. Our focus on natural-looking results combined with a personalised approach is resonating with this new generation of male clients.”

One treatment that proving especially popular amongst London’s image conscious men is Polynucleotide therapy, using products such as PLINEST, PLINEST eye, and Polynucleotide Hair. These injectable treatments harness the power of polynucleotides (highly purified DNA molecules extracted from fish).

“Polynucleotides stimulate fibroblasts, the cells responsible for collagen production,” explains Mo Ashraf. “Increased collagen leads to firmer, smoother, and more hydrated skin. These treatments are perfect for addressing concerns like fine lines, wrinkles, and hair loss.”

NewLife Aesthetics offers a comprehensive range of treatments designed to enhance the appearance and well-being of modern men.

From rejuvenating the face with Botox and addressing dark circles with to promoting hair growth and achieving a sculpted jawline with non-surgical procedures, the clinic’s treatment menu addresses a variety of male concerns. Additionally, for those seeking increased energy and vitality, NAD+ injections are another popular option.

NewLife Aesthetics believes that self-care is essential for everyone. Their team of experienced and qualified practitioners provides men with personalised treatment plans that address their individual needs.

For more information on the treatments offered by NewLife Aesthetics, visit https://newlifeaesthetics.co.uk/