Versatile Cooling Powder from Asia to Enter European Market for the First Time

Versatile Cooling Powder from Asia to Enter European Market for the First Time

Eagle eyed businesses searching for a new opportunity working across a vast range of industries have a new product to consider. Snake Brand, a leading talcum powder with numerous beneficial properties that sells over 50 million units each year in Asia alone, is about to hit the UK and European market thanks to a partnership with NK Imports.

The cooling powder has become well known in Asia as being one of the most effective ways to combat prickly heat rash. But the benefits to consumers go far beyond that. The versatile product is absorbent, making it the ideal companion for those that have active lifestyles, work in hot conditions, or travel to sunny destinations. With a strong, established reputation in Asia, Snake Brand is set to become an essential product in the UK and across Europe once it hits shelves later this year.

Nick Kirby, Managing Director of NK Imports, said, “For over 70 years, Snake Brand has been a leading product across 15 countries in the Asia region. We’re thrilled to now be bringing this problem-solving powder to the UK and Europe. The multi-benefits have a huge amount of potential for businesses to expand their offering and meet customer demand.

“While Snake brand doesn’t have a physical presence in the UK, there’s already a market. Consumers actively search the brand name and are willing to pay premium prices to ship the product directly from Asia. Our extensive market research shows that there is a strong interest and need for the product, presenting plenty of opportunities for firms that are among the first to stock it in the UK.”

Businesses, from sports facilities to pharmacies, keen to learn more about the product, have a chance to discuss it with the NK Imports team at the upcoming Spring Fair to be held in Birmingham in February. With Snake Brand set to enter the UK market in May, NK Imports will be on hand to discuss the product’s properties, marketing opportunities, mark-up potential, and how to place orders of the ‘magic powder’.

NK Imports will be showcasing Snake Brand and its other imported products at the Spring Fair at the NEC, Birmingham, between 4th-8th February 2018 in hall 20, stand 20B35.

To find out more about Snake Brand visit

Discover more about NK Imports at