Wine Tasting Moves Online With New COVID-Secure Discovery Club Service

While the wine aficionados of the UK may not be able to gather together to experience the floral aromas of a good Languedoc rosé, or sample the deep richness of the Côtes du Rhône, a brand new virtual wine tasting subscription service is bringing the flavours of the globe direct to the home, offering a fun, safe, and COVID-secure way to learn more about the world’s tastiest grapes. The Discovery Club, by leading online wine distributor Pull the Cork, is hosting new, exclusive virtual tasting sessions each and every month for its members.

Pull the Cork’s virtual wine tastings were first launched during the UK’s lockdown, with Instagram offering the perfect channel for engaging with wine lovers across the country while maintaining compliance with new regulations. With demand for the innovative service growing rapidly, the new Discovery Club system automatically delivers new products direct to the door each month, with subscription-based access to a brand new one-of-a-kind virtual wine tasting; an opportunity to learn, discuss, and savour the flavour.

The new service provides subscribers with six flavourful wines each month, with three selected for review and sampling during an exclusive members-only online wine tasting event. Hosted by Pull the Cork’s panel of experts, who are there to guide subscribers through every swirl, sniff, sip, and (optional) spit, the relaxed, entertaining, and informative sessions are ideal for wine-loving friends and families who have been unable to get together during the pandemic.

Pull the Cork’s CEO and Head of Hydration James Nathan said, “Interest in wine tasting has grown massively during lockdown. While it might not seem like a natural link, during periods of financial uncertainty such as this, people are more interested in learning where their hard-earned money is going; they’re growing more conscious about their spending, and are becoming curious about where their products are sourced, and how they’re made, and that’s exactly what our new Discovery Club tasting sessions are all about.”

Pull the Cork is certainly no stranger to moving traditional face-to-face activities to the digital space, with the organisation’s very own tasting technician Elliot Awin having hosted Tatler’s virtual tastings over the summer. Partnering with Tatler Wine Club, Awin has been guiding wine lovers through carefully curated wines on Instagram Live as Tatler’s ‘go to’ wine aficionado.

Three, six, and 12 month subscription services are available now through Pull the Cork, providing unrivalled access to the online Discovery Club, and monthly invitations to the exclusive virtual tasting events. Subscribers also benefit from 15% off all wine repurchases.

Available from just £99 per month, the Discovery Club subscription service by Pull the Cork promises a new and exciting theme with every delivery.

To find out more, visit www.pullthecork.co.uk/discovery-club