Behind The Name: Cosmetics Manufacturer Talks About the Importance of Quality in Celebrity Beauty Brands
The celebrity beauty business is booming with a growing number of high profile beauty mavens launching their own beauty ranges. New entries this year alone include Scarlett Johansson, Courteney Cox, Gwen Stefani, Kim Kardashian, and Idris and Sabrina Elba. While celebrities can easily create the hype needed for a successful launch of the product, once