The Importance of Blogging for Your Business – Driving Social Media Traffic

We’ve covered and continue to cover this topic again and again, but you would still be shocked by just how many businesses either don’t have blogs or just don’t apply them as they should. Having a blog for your business has numerous major benefits both from a digital marketing perspective and in terms of engaging your audience and customers.

We’ve talked about this before but thought it would be wise we look at some of the benefits in isolation just to really hammer it home.

We know it’s time consuming looking after a blog and finding ideas and inspiration regularly. But there really is no excuse for a modern-day business or brand not to have a well-kept blog. After all this is one of the services, we here at Dakota specialise in. You’d be very surprised how few brands and businesses write and maintain their blogs themselves; somethings are better left to the pros when you have a business to run.

Anyway, I’ve ranted enough for now, let’s talk about blog writing and how it works with your social media!

Using Blogs for Driving Social Media Traffic

Blogs are a highly flexible way to keep adding fresh content to your website. For many brands the blog is an area of the site where the tone is relaxed slightly, allowing for a more engaging and conversational style. It also allows you to take on subject matter which is relevant to the real world at the time even if it’s not 100% business relevant. The important thing is that it’s relevant to your audience and potential customer base.

This among other things, makes your blog a superb area of your site to drive social media traffic to. Let’s face it, you can’t just keep posting products and discount codes. It’s too salesy for a modern-day audience and deals and discounts year-round just to drive traffic cheapens your brand. Pick blog subject matter that appeals to your audience and where possible, relate it to timely events and news so that it’s super relevant.

It’s important to remember that while engagement with your customers on social media platforms like Facebook, Instagram and others is important, the numbers you can attract to your pages and accounts matters to. The real business benefit from social media is being able to pull on that audience and turn them into traffic for your own website, because that is ultimately where you are able to turn them into customers and generate revenue from them. So, having the available content to use to pull them from social platform into your digital world should be high priority.

You need to be able to offer them unique and compelling content for them to want to leave their social media environment and come to your space. Don’t rely on product posts and year-round discount codes to capture your social media traffic. Get your blog in order and make it work for you.

Don’t forget, blog writing isn’t for everyone and ideally, you’re going to want to keep it regularly updated with high quality copy. That’s what blog writing and content marketing agencies like us are here for. Let us know if we can help.

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