Revive Old Jeans: New Circular Initiative Seeks to Give Old Jeans New Life – and Help the Planet
Fast fashion – the mass production of cheap clothing whose short life invariably ends in landfills – is not sustainable for the environment. Koua Studio, a textile brand founded in 2021 to help lead change, has launched a new circular initiative called ‘Revive Your Old Jeans’ to show that a new approach is both possible